Pin Denim was founded by Chloë Culpin, in 2020. Seeing a gap in the market more than ever, having somewhere you could confidently buy online at a time when shopping IRL wasn’t an option.

With a background as a denim designer and personal shopper, Chloë set up Pin Denim with the goal of helping women find the perfect fitting vintage jeans.

Having helped hundreds of women find the perfect pair, utilising her experience and understanding of different styles and fits. Removing the hassle and stress of jeans shopping, making what is one of the most difficult wardrobe purchases a dream.